Picture Car Glossary

daily rate for picture cars

What is a daily rate for picture cars?

Updated June 2026 · Revolution Picture Cars

A daily rate is the standard price charged to a production for one day of on-set filming or prep use of a picture car.

Daily rates vary widely based on the vehicle's rarity, condition, era, required modifications, and current market demand. Most productions negotiate a reduced weekly rate for extended bookings. Daily rates are quoted exclusive of transport, insurance, and wrangling fees unless otherwise stipulated in the rental agreement.

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